Annapurna Finance is one of the fastest growing microfinance institutions in India that specializes in loans exclusively granted to women. The MFI also specifically addresses customers who otherwise have difficulty accessing financial products, such as widows, single parents, people with disabilities or transsexuals. Special credit products are also offered for water connections, sanitary facilities and solar power.
In April 2016, Annapurna received the Smart Campaign certification, which proves that the institution complies with international standards in areas relevant to customer protection such as avoiding over indebtedness, responsible pricing and transparency.